Big nationwide and worldwide milestones, such as the bicentennial of the founding of the U.S. (1976), the 500th anniversary of Christopher Columbus’ arrival in America (1992), and the Y2K celebrations marking the changeover to a new century (2000) typically spur major licensing efforts. In fact, multiple organizations often launch competing initiatives, leading to some confusion […]
Tag Archives | U.S. Army
Animal Instincts
One of the pet-industry trends highlighted at last week’s virtual Global Pet Expo (see our newly posted coverage here) is consumers’ desire to treat their pets like family, purchasing them human-grade food, enrolling them in grooming and wellness services, buying them Christmas and birthday gifts, and the like. This tendency extends to clothing, pet beds, […]
The Many Facets of 3D Printing
A handful of 3D printing deals forged in 2016 illustrate some of the ways property owners are currently using this technology as part of their licensing strategies: Customization. Activision’s new Skylanders’ iteration, Skylanders Imaginators, allows fans to create personalized Skylanders characters, customizing the appearance and name as well as attributes such as powers, musical themes, […]
Power Up
Consumers have become reliant on batteries, back-up power packs, and chargers to keep their mobile phones, tablets, and other electronics—and their lives—up and running. It follows, then, that the battery category has become the focus of an increasing number of licensing deals. These may be standalone agreements focusing on batteries and chargers or, more often, […]