Influencers who have built their fame mostly through social channels have amassed targeted and loyal followings that are attractive to marketers of consumer goods. As a result, these digital-origin celebrities have become ubiquitous as collaborators in their specific areas of expertise, whether that be fashion, beauty, or cooking. A case in point: the home furnishings […]
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Talking Turkey
The U.S. holiday of Thanksgiving is one of the few celebration days throughout the year with relatively little licensing activity tied to it. It is a holiday centered on gratitude, food, and family, and not on extensive gift giving, costumes, decorating, or other more commercial endeavors. That said, there are a few opportunities tied to […]