The ongoing foodie fashion trend, in which luxury and other fashion designers integrate fast food, snack, and any number of food-related brands into capsule collections of apparel, accessories, and footwear, shows no signs of waning. One subset of this trend recently benefited from a spike in interest: namely, “condiment couture.” This mini-trend has typically taken […]
Archive | Fashion
Feeling Blue
A number of recent licensed and collaborative products have taken denim—or at least its look and feel—into categories where it has not traditionally had much of a presence: Lingerie. Last week, American Eagle said it was pairing with sibling lingerie and casual apparel brand Aerie for the first time to launch a limited collection of […]
A Little Pizzazz on the Pickleball Court
Pickleball, still relatively new on the scene as a mainstream participant sport, continues to grow in popularity with players of all ages. As a result, properties of nearly every type have lent their names, logos, and other assets to pickleball apparel, accessories, footwear, and especially paddles and paddle covers over the past few years. Recently, […]
Medaling in Olympic Fashion
When the 2024 Summer Olympic Games open on July 26, national teams from around the world will be more fashion-forward than ever, as befitting the Games’ location in the fashion capital of Paris, France. A large number of fashion brands, from luxury labels to sportswear companies to streetwear brands, are pairing with national Olympic committees […]
New Players in Fashion-Licensed Beauty
Fragrance and, increasingly, other categories of beauty such as cosmetics and skincare, are staples of most fashion licensors’ businesses. Conversely, fashion labels are a foundational component of the portfolios of most of the largest players in fragrance and beauty. Yet there are still a few established fashion labels that have just recently signed their first […]
Rappers Tee Up Golf Collaborations
In recent years, rappers and their fashion and lifestyle labels have become increasingly involved in licensing and collaboration deals yielding collections of golf-influenced apparel, accessories, and footwear. In fact, in some cases, the artists’ lifestyle brands themselves are golf-related. Some examples from the last 12 months illustrate the accelerating trend: Tyler, the Creator’s Golf Le […]
20/20 Vision for Licensed Eyewear
In some industries, licenses come and go, depending on property and product trends at any given time. An exception is the eyewear industry, especially the luxury component, where licensing is a consistent staple. Most deals are global and long-lasting, and contract renewals are in the news as much or more than new agreements. Here’s a […]
Hooked on Fast Fashion
Sustainability concerns have taken some of the luster from the fast fashion retail sector. The core business model, after all, is to encourage purchases of inexpensive clothes that are meant to be replaced quickly with trendy new pieces, creating an ongoing cycle of waste. Based on the number of deals being done with fast-fashion retailers, […]
Adding Artistic Flair to the Denim Category
Denim has been experiencing one of its cyclical upswings in popularity in the fashion world of late, and the category has been exhibiting both more creativity in design and increased collaboration activity than in the past. At the same time, artists are partnering for fashion collaborations of all kinds with ever-increasing frequency. So it makes […]
Accessorizing with Music
Last month, Fendi announced a deal with Devialet for a portable speaker. This is the latest in a series of speaker pairings between luxury fashion designers and electronics companies that has been ongoing since the mid-2010s and has intensified since 2021. While the configurations vary, the majority, especially recently, are portable and designed as fashion-forward […]