In cricket-obsessed India, athletes known for their prowess on the pitch are increasingly pairing with fashion companies for capsule collections, brand ambassadorships (which can ultimately lead to capsules), or both. Examples of the growing number of partnerships arising in the last couple of years include the following: Skechers partnered with Mohammed Siraj in September 2025, […]
Archive | Fashion
Westward Expansion
Western themes remain a key trend in fashion collaborations involving all sorts of properties, from entertainment IPs to celebrities to artists and beyond. As an example, food- and beverage-related brands, especially alcoholic beverages and restaurant chains, have been active in this space in 2025, with the collections being a way to highlight the corporate brands’ […]
Turning Up The Heat
Heated clothing is a segment of the apparel, accessories, and footwear category that is about to hit its peak selling season in the Northern hemisphere. These pieces, which include battery-powered heating elements to keep people warm when spending long periods outdoors, represent a small portion of licensing deals within the apparel industry. But it is […]
On-The-Go Snack Storage
A popular feature of food-branded fashion drops over the past 18 months has been the integration of one or more fun-and-functional “snack pockets,” sized to fit whatever sweet or savory treat is at the center of the collaboration: In July of this year, Cheez-It paired with stylist Brittany Hampton and WNBA player Rickea Jackson for […]
Tunnel-Fit Tie-Ins
The intersection of pro sports and the fashion industry has been strengthening for many years. One aspect of this trend that has been gaining more attention of late is the athletes’ “tunnel fits,” or pre-game outfits. Sports stars are intentional about these pre-game looks, photographers snap the players’ trend-forward outfits as they pass through the […]
From Wool to Watercolors
Pairings of fashion designers with arts and crafts suppliers have been few and far between, but they do pop up occasionally. Such alliances makes sense, not only because both partners are focused on creative pursuits, but because designers’ sketches of their concepts, prior to any cutting and sewing, are often works of art in and […]
Starting the Semester in Fashion
As another school year begins, the Nikes and Adidas of the world are releasing fresh new items as part of their new and ongoing deals for collegiate sportswear and related merchandise. At the same time, streetwear and other fashion labels outside the realm of traditional collegiate licensing are increasingly pairing with universities for new fashion-forward […]
Fine Art Meets Fashion Retail
The fashion industry has been turning more and more often to art and artists for new apparel collections that grab consumers’ attention. One segment within that sphere that has been expanding of late consists of pairings of classic fine artists, licensed through their estates or museums that hold artworks of theirs, with fashion retailers. A […]
Strutting Their Stuff
Supermodels may not be quite as active today in fashion, accessories, beauty, and related initiatives as they have been at times in the past, in terms of the sheer number of deals being done. But they still have a strong presence in the celebrity licensing and collaboration space, appearing regularly as the stars of new […]
Trying Snoafers On For Size
Hybrid sneakers are currently a hot footwear-industry niche. The trend is led by snoafers (sneakers combined with loafers), but also encompasses styles that integrate sneakers with pumps, sandals, Mary Janes, clogs, mules, and ballet flats. Licensed IPs, mostly high-end fashion labels, have been part of this movement for some time, typically as part of broader […]