Personal watercraft (PWCs) are not on many property owners’ licensee lists. But those licensors that are active in the category are a surprisingly diverse group, encompassing luxury brands, athletes and musicians, fashion labels, and even entertainment IPs: This week, Bombadier Recreational Products’ Sea-Doo announced that it was partnering with the late Formula 1 driver Ayrton […]
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Playing Around with Piano Partnerships
Collaborations and licensing deals involving musical instruments mostly fall into the realms of guitars, amps, and accessories, as well as drum kits and related products. Pianos and digital keyboards are not as common as a focus of collaboration deals. But these types of agreements do pop up from time to time, typically yielding very limited […]
Turning Up the Music
Musical instrument, equipment, and accessories brands used by professionals and amateurs alike have long been active in the business of licensing and collaborations. While they continue to represent a small part of the corporate licensing landscape overall, several new licensing deals and agency representation agreements announced over the last few years suggest that their presence […]