Language-learning apps have been entering into promotional deals with licensed properties for close to a decade, with many of the partnerships having a content component. Properties involved tend to skew toward character/entertainment and celebrity IP, although there are other examples as well. For the language-learning platforms, such pairings spur sampling and potentially new subscriptions, while […]
Tag Archives | Webtoon
Scrolling Through Webtoon Opportunities
By Karen Raugust on February 8, 2024 in Character/Entertainment, Content, International, Licensing, Publishing
Webtoons, or webcomics, are digital comics designed to be read on a smart phone, with consumers scrolling vertically to progress through the panels. The market got its start in the early 2000s and has exploded in the last few years, both in the medium’s country of origin, South Korea, and in other countries such as […]