A handful of 3D printing deals forged in 2016 illustrate some of the ways property owners are currently using this technology as part of their licensing strategies: Customization. Activision’s new Skylanders’ iteration, Skylanders Imaginators, allows fans to create personalized Skylanders characters, customizing the appearance and name as well as attributes such as powers, musical themes, […]
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A Glimpse into a 3D Future?
Licensing has become an important tool in the emergence of 3D printing as a consumer technology, with a variety of 3D printing companies using licensing as a means of standing out in a crowded market. Recent agreements help attract customers to different facets of the industry, including: Online personalization and ordering. Source3, a 3D printing […]