A growing number of licensing deals and collaborations in the U.S. and internationally feature a charitable component, as consumers, especially young adults, choose to purchase from companies they perceive to be ethically and socially responsible. In many ways, this type of charitable tie-in has replaced traditional nonprofit brand licensing in the U.S. Of course, there […]
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Quick-Service Clothing
In the last few months, several quick-service and coffee shop brands have announced promotional initiatives involving limited-edition apparel and accessories, typically handled through their advertising agency or marketing department rather than through a licensing rep: Taco Bell partnered with Forever 21 to design an apparel collection including hoodies, bodysuits, tops, and anoraks that feature the […]