The current popularity of dirty sodas has given rise to a handful of collaborations in the last year or so, many involving fast food chains. Dirty sodas are soft drinks with the addition of flavored syrups or fruit juice; a splash of half-and-half, cream, or creamer; and sometimes garnishes such as fruit or candy. They […]
Tag Archives | Paris Hilton
Celebrities Still Paying Attention to Skin Care
A handful of celebrities have entered the skin care segment in the last few months, adding their names to a long list of famous faces who have launched such programs in recent years. With so many new initiatives in this slice of the beauty industry, the market has gone quickly from offering lots of white […]
A Focus on Hearth and Home
Licensing has its cyclical ups and downs in every category, and it has been on a definite upswing over the past few years in the home goods sector. Recently, three high-profile celebrities have added their names to the list, each with extensive home goods programs or plans, with a focus on the kitchen. None has […]
Good Buys
The home goods industry struggled in 2022 after the robust sales of the lockdown era, and most observers expect that trend to continue into 2023. But licensing has been a bright spot lately, and new licensing deals continue to be forged at a regular pace. One notable current trend—not surprising given consumers’ concerns about inflation […]
Scent of a (Famous) Woman
Much has been written about the decline of celebrity fragrances over the past few years. But there are exceptions to the rule, and a number of high-profile personalities have recently expanded their licensed scent programs: Ariana Grande is releasing “Cloud,” the newest in her line of fragrances with Luxe Brands. She introduced her first perfume […]
Personal Identity
Celebrities take different approaches when it comes to labeling their licensed product arrays, as they try to reach a balance between capitalizing on their fame and establishing a merchandise program that can thrive on its own merits. The first option is for fan-favorite personalities to conduct their licensing and collaboration activities under their own names, […]