Several licensing and collaboration agreements pairing athletic footwear brands with fragrances have resulted in new or expanded product ranges of late. Brands with roots in sneakers have been extending into fragrances for decades, with varying levels of success, as a natural part of their evolution into sportswear and active lifestyle brands. Some examples of recent […]
Tag Archives | Onitsuka Tiger
Tigers Burning Bright
Last year around this time, as the start of the Lunar New Year ushered in the Year of the Ox, we considered how some cartoon characters represent a good fit with the signs of the Chinese Zodiac. As such, they are ripe for fashion collaborations when their turn comes around every 12 years. We noted […]