In the character and entertainment world, crossover events pairing two different universes have long been regular occurrences in sectors such as comic books, superhero movies, and tween and adult sitcoms and dramas. This technique has historically been rare in the preschool and younger elementary-grade landscape, but that has changed in a big way in the […]
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YouTube Drives Toy Sales for All Ages
New licenses signed by major toy companies over the past year illustrate how far the entertainment/character licensing space has transitioned away from its historical reliance on properties with television as a key component of their distribution platform. This is one of the most mainstream of mainstream categories, historically targeting a global market with mass-priced products […]
Big-Name Content Creators Eye Toy Industry
The phenomenon of influencers expanding their brands into the toy industry in a big way goes back to the mid-2010s. There has been a burst of activity lately, with a range of personalities, including some very big names, jumping into the space: In January 2024, Moose Toys announced a new relationship with MrBeast (a.k.a. Jimmy […]
Educational Properties with a Human Touch
By Karen Raugust on January 18, 2024 in Celebrity, Character/Entertainment, Educational products, Licensing
Several educational brands based on individual people or personas have recently signed licensing deals for products that help children learn at home or in school. Some of the properties are based on real people, some are characters created and performed by real people, and some are wholly fictional, educator-created brands. But all have positionings that […]