Horror films—which represent a perennial-favorite genre—have been doing particularly well at the box office in recent years, with the theatrical success of M3GAN being one of the most recent examples. Streaming of horror movies took off during the pandemic, adding fans not just for new releases and well-known franchise movies but also years-ago classics and […]
Tag Archives | MGM
Binge-worthy Spin-offs
Streaming platforms are becoming increasingly active in the licensing and merchandising arena. Leading players are launching outbound licensing programs for properties in which they have an ownership stake, as well as, in some cases, those they represent on behalf of the IP owners whose content they stream: Netflix, credited as the first streamer to have […]
An Opportunity for a Short Vacation
Pop-up travel destinations represent one form of experiential licensing that has been on the rise in 2019. These immersive initiatives, which can last anywhere from a few days to a few months, include pop-up hotel rooms, complete hotels, and rental homes: Hotel rooms. New York’s Club Wyndham Midtown 45 launched a themed room tied to […]