A number of deals came to light in October that underscore the licensing community’s continued focus on health and wellness. The announcements involve healthy-living initiatives both traditional and non-traditional: Buzzfeed partnered with Macy’s for an exclusive line of 100 millennial-targeted home goods that promote well-being, tied to its Goodful health and wellness brand. Among the […]
Tag Archives | Men’s Health
Bringing Culinary Content to Life
Much of the attention when it comes to brand-extension licensing in the food and beverage industry focuses on food, restaurant, chef-, and diet-related brands. Another active sector, albeit smaller, consists of culinary magazine titles. A number of cooking publications have expanded their names into retail food categories from frozen entrées to shelf-stable sauces. Two deals […]
Spreading the Word
The number of magazine brands exhibiting at Licensing Expo has long been on the rise, reflecting the growth of this sector over the past decade or more. That remained true at last month’s show, where dozens of titles, from Healthy Living to High Times, were on display. New deals timed to the Expo give a […]