Racing in all of its forms has had a big presence in many product categories over the past few years, especially in the fashion realm. The properties in question include not only auto racing, which dominates collaboration activity in this space, but also increasingly bike, motorcycle, sailboat, and horse racing as well, not to mention […]
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On the Road
Recent deals involving Elle magazine, Star Wars, and designer Inès de la Fressange, among others, serve as a reminder of the strong marriage between special-edition automobiles and licensed properties of all types: • Entertainment. In December, Nissan released a series of seven concept cars tied to Star Wars: The Last Jedi, each inspired by a […]