Cheese brands have increasingly been featured in outbound licensing initiatives, extending for example into the realms of apparel, accessories, and beauty; food service menu items and co-packaged snack pairings; and promotional partnerships. In the realm of traditional food-to-food brand-extension programs, the cheese category is better known for its inbound licensing efforts, with flavor brands like […]
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Say Cheese
The number of collaborations taking a food or beverage brand’s distinctive taste into another, unexpected, food or beverage category continues to grow. Over the last year, one flavor—cheese, in all its many varieties and forms—has been at the center of several such partnerships. Examples range from cheese-infused alcoholic beverages to cheesy ice cream and donuts: […]