Brands Licensing Africa 2024, billed as the first-ever licensing trade show on the continent, recently took place in Abidjan, Côte d’Ivoire. The event reflects an interest in Africa—as both a licensing market and a source of intellectual property—that has been building slowly for many years. While the North African region and the country of South […]
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Out of Africa
Businesses based in Africa have been expanding their presence on the global scene of late, including some involved in activities connected to licensing: • Fashion. South African designer Palesa Mokubung and her label Mantsho recently teamed with H&M for a ready-to-wear apparel and accessories range set to debut in select stores around the world this […]