With the ongoing strength of both licensed experiences and the horror genre, it makes sense that collaborative haunted houses have become a popular form of location-based entertainment in the past few years. Not surprisingly, the partnerships most often involve properties associated with horror or other dark themes, including several examples just announced for fans making […]
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Life of Luxury
The marriage of luxury brands and K-pop stars continues, as global luxury labels strive to solidify their strength in the important Asian market, as well as take advantage of the stars’ worldwide popularity. For the most part, the relationships are pure brand ambassadorships, with the singers posting on social media to their vast followings, appearing […]