Private equity-backed brand-management groups, such as Bluestar Alliance, Marquee Brands, Authentic Brands Group, WHP Global, and others, have been increasing their footprint in the licensing business for decades, acquiring intellectual properties and adding value through a 100% licensing model. They overwhelmingly focus on fashion brands, but over the years have diversified to include some retail […]
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First-Timers Add Freshness to Soft Home
Facing challenging times, players in the soft home sector have been turning their attention even more toward licensing, looking for brands that will resonate with consumers while setting them apart within the category. Their pro-licensing outlook offers opportunities for IP owners, including those that are taking advantage of the trend by entering the home textiles […]
Fashion Acquisitions Highlight Brand-Management Model
A raft of fashion brands were acquired by one of the major licensing-forward brand management companies in 2024, and the trend already seems to be continuing into 2025. The sheer number of such purchases is an indicator of the power of this long-important business model to rescue and right the operations of struggling fashion brands […]
Bankrolling Brand Extension
At the end of last month, Iconix Brand Group reported that it was selling The Sharper Image to ThreeSixty Group. The announcement offers a good opportunity to take a look at the recent activities of the major investment companies that have become such a strong presence in licensing, especially in the fashion, luxury, corporate brand, […]