Squishy toys have spiked in popularity this year. These playthings have a number of characteristics that are appealing to Gen Alpha consumers and beyond, including their stress-relief properties, their Asian-influenced look-and-feel, and their collectibility. Circana credited squishies, in part, with propelling the 13% increase in dollar sales in the U.S. toy industry in the first […]
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The Best Medicine
A number of deals came to light in October that underscore the licensing community’s continued focus on health and wellness. The announcements involve healthy-living initiatives both traditional and non-traditional: Buzzfeed partnered with Macy’s for an exclusive line of 100 millennial-targeted home goods that promote well-being, tied to its Goodful health and wellness brand. Among the […]