As we approach peak holiday season, here is a look at a few Christmas-themed properties whose focus on the year-round world of the North Pole gives their licensors an opportunity to potentially expand beyond the finite annual selling seasons typical of most holiday properties. While they are in various stages of their life spans, all […]
Tag Archives | Dynamite Entertainment
Expanding The Indie Comics Universe
Three independent comic book companies have recently announced new brand-extension ventures for their proprietary properties: Dynamite Entertainment said it was launching a high-end giclée art print program to debut in January. The first collectible prints will be based on Dynamite’s Vampirella, with other characters to follow. Dynamite ranks as the seventh largest vendor to comic […]
Mighty Mash-Ups
In the weeks leading up to San Diego Comic Con 2018, taking place this week, publishers including IDW, DC Comics, and Oni Press have announced crossovers pairing two or more licensed properties. Such mash-ups are often limited in quantity and typically extend over a short arc, with three to six issues being a common length. […]
Licensing Is No Joke
Many of the top-ranking influencers on YouTube, Instagram, and other platforms, as ranked by sheer numbers of followers, specialize in comedic sketches, observations about their daily lives, pranks, and similar content. A few of the social media stars of this sort have fairly broad licensing programs. Jake Paul, represented by Brand Central since 2017, is […]
Seriously Comical
A large percentage of the top-performing entertainment/character properties in recent years come from the comic universe, most prominently from the two industry titans, Disney-owned Marvel and Warner Bros.-owned DC Comics. Other comic book publishers also are involved in outbound licensing. Their activity, which has long been a fact of life but seems to be on […]