Personal watercraft (PWCs) are not on many property owners’ licensee lists. But those licensors that are active in the category are a surprisingly diverse group, encompassing luxury brands, athletes and musicians, fashion labels, and even entertainment IPs: This week, Bombadier Recreational Products’ Sea-Doo announced that it was partnering with the late Formula 1 driver Ayrton […]
Tag Archives | DJ Khaled
Rappers Tee Up Golf Collaborations
In recent years, rappers and their fashion and lifestyle labels have become increasingly involved in licensing and collaboration deals yielding collections of golf-influenced apparel, accessories, and footwear. In fact, in some cases, the artists’ lifestyle brands themselves are golf-related. Some examples from the last 12 months illustrate the accelerating trend: Tyler, the Creator’s Golf Le […]
Secondhand Clothes
Resale marketplace sites and consignment apps, which allow consumers to sell and purchase used and vintage goods—often higher-end and/or limited-edition fashion items—have been on the upswing in 2018 and 2019. The resale clothing market overall is expected to reach $51 billion by 2023, according to ThredUp’s 2019 Resale Report, compared to $24 billion in 2018. […]