Three deals announced in the space of one week last month provide a handy illustration of the ways coffee-related brands have become active players in all types of licensing and collaboration: Brand extension. Costa Coffee, the U.K.-headquartered chain, became the latest example of coffee and coffee shop brands entering adjacent categories, especially ready-to-drink coffees. In […]
Tag Archives | Coca-Cola
Coffee and Donuts
Quick service restaurant chains specializing in donuts continue to extend their brands into retail food categories. This is often—but not always—accomplished through licensing agreements. Some recent examples: Dunkin’ Donuts signed Coca-Cola in 2016 for ready-to-drink coffee beverages, with a launch expected in early 2017. Deals previously in place include J.M. Smucker for coffee, Keurig Green […]