Historically, sports teams and art museums have not seen much overlap in their commercial activities. But museums are increasingly featuring exhibits about the intersection of art and sports, as a means of enticing new audiences to visit and getting them to think about art in a new way. Among recent examples, the McNay Art Museum […]
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Sports Licensors Win with Wine
Historically, sports viewership has been much more associated with the consumption of beer than with wine. But that situation has been changing over the past few years as sports leagues, teams, and governing bodies have increasingly paired with wine marketers, opening up a new category for promotions and, in some cases, licensed products: In July […]
Wine Pairings
One product category that has flourished during the pandemic is alcoholic beverages, including wine. From early March through mid-September, wine sales grew 19.3% in volume and 24.7% in dollar sales compared to the same period the previous year, according to Nielsen. A number of new licensed and collaborative wines, some limited editions and others under […]