K-pop artists have long created cartoon-style characters as a way to promote their music and brands, with the creations appearing in music videos, marketing materials, and sometimes merchandise. Recently, K-pop soloists and groups alike have been pairing with existing characters — often from the Sanrio family — to create fashion and other products featuring themselves […]
Tag Archives | Blackpink
Gig-Economy Opportunities
The use of so-called “gig economy” businesses, such as food-delivery providers, ride-hailing services, and online travel-rental marketplaces, has been increasing significantly over the past several years, with use of food-delivery brands growing even more exponentially during COVID-19. The rising popularity of this business model has led to a more competitive landscape and a need for […]
K-Pop Culture
K-Pop has been growing in popularity in the U.S. for the past few years. In 2019, BTS—the bestselling K-Pop act globally and the biggest K-Pop brand in the U.S. and most other markets—tied the Beatles as the only other group to have three albums hit number one on the Billboard charts in a single calendar […]