For many years, entrepreneurs have been at the New York Toy Fair launching ethnically and culturally diverse product lines, created because they could not find anything similar at retail for their own children. In the past, these initiatives most typically have consisted of ranges of diverse dolls, often accompanied by books outlining the characters’ backstory. […]
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Linking Licensing and Learning
By Karen Raugust on April 25, 2022 in Character/Entertainment, Education, Educational products, Licensing
Teachers and parents continue to be concerned about learning loss and the deepening academic struggles many children have faced since the start of the pandemic. That has likely been one factor driving several licensors and licensees that are active in entertainment/character licensing to forge new deals in the education arena. Licensing of educational products is […]