Pairings of character IPs with soda pops and other soft drinks are not a new phenomenon, but there has been a recent surge in interest in such partnerships globally. While most initiatives are promotional, spearheaded by the marketing departments of film and TV studios and accompanied by other promotional techniques like exclusive content or contests, […]
Tag Archives | Beetlejuice
Characters Clean Up in Personal Care Category
Skincare, haircare, bodycare, and other personal care products have been an active category for licensing in recent years, across a wide variety of property types. One subsegment that has been a hot spot in the past 12 months is personal care items tied to children’s entertainment and character properties, mostly of the classic or nostalgic […]