Private equity-backed brand-management groups, such as Bluestar Alliance, Marquee Brands, Authentic Brands Group, WHP Global, and others, have been increasing their footprint in the licensing business for decades, acquiring intellectual properties and adding value through a 100% licensing model. They overwhelmingly focus on fashion brands, but over the years have diversified to include some retail […]
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Linking Licensing and Learning
By Karen Raugust on April 25, 2022 in Character/Entertainment, Education, Educational products, Licensing
Teachers and parents continue to be concerned about learning loss and the deepening academic struggles many children have faced since the start of the pandemic. That has likely been one factor driving several licensors and licensees that are active in entertainment/character licensing to forge new deals in the education arena. Licensing of educational products is […]