Licensing deals in the refrigerator category have been relatively rare, primarily limited to appliance and electronics brand extensions—which, while few in number, can generate significant sales—as well as occasional novelties. Whirlpool would be an example of the former, with its licensed collection of compact refrigerators, and Hello Kitty of the latter, with its Sakar-produced line […]
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Musicians Are Pet Lovers, Too
Musicians have comprised one of the most active groups of licensors in recent months when it comes to licensing into pet products. Among those launching or announcing pet collections within the past year: Miranda Lambert teamed with Petmate for a brand called MuttNation Fueled by Miranda Lambert, which includes everything from bedding and apparel to […]