Property owners in the realms of entertainment, sports, and celebrity licensing, on the hunt for ways to put new spins on their properties, are increasingly launching collections focused on villainous characters, both fictional and real: Disney was the pioneer in this technique, launching its Disney Villains brand many years ago and regularly offering products under […]
Tag Archives | 19 Crimes
Sports Licensors Win with Wine
Historically, sports viewership has been much more associated with the consumption of beer than with wine. But that situation has been changing over the past few years as sports leagues, teams, and governing bodies have increasingly paired with wine marketers, opening up a new category for promotions and, in some cases, licensed products: In July […]
Prime of Life
The presence of mature women in the licensing and collaboration landscape has been growing over the past several years. While they still account for just a sliver of celebrity licensing activity overall, women of a certain age, who historically were forgotten when it came to product partnerships, are increasingly accepted and embraced by marketers. These […]
Wine Pairings
One product category that has flourished during the pandemic is alcoholic beverages, including wine. From early March through mid-September, wine sales grew 19.3% in volume and 24.7% in dollar sales compared to the same period the previous year, according to Nielsen. A number of new licensed and collaborative wines, some limited editions and others under […]