Premium-priced, high-tech, fashion-forward drinkware aimed primarily at an adult consumer base interested in fitness and sustainability has been trending for close to a decade, with individual brands taking turns hitting it big on Tiktok and attracting crowds for new releases at retail. Most of the leading players have relied heavily on collaborations as a strategy […]
Archive | House and home
Products for Living and Learning
Now that school’s out for the summer, home goods and other retailers are starting to debut their back-to-college collaborations in anticipation of the 2024-2025 academic year. Three such partnerships were announced in June: At Home launched its new home décor range with lifestyle expert and designer Joy Cho and her Oh Joy! brand in July […]
Chefs Cook Up Kitchen and Table Collabs
The first half of 2024 has brought three significant chef-driven home-products collaborations focused on hard goods for cooking, dining, and entertaining: Earlier this month, British chef Jamie Oliver partnered with Lifetime Brands for a line of serveware and dinnerware called Big Love, taking its name from the chef’s sign-off phrase. The products skew toward family-style […]
Enjoy Your Stay
High-end hotels are entering the home furnishings realm, creating collections positioned as allowing consumers to treat themselves to the feeling of being in a fine hotel while remaining in the comfort of their own bedrooms and bathrooms. Most often, hotels sell the furniture and home textiles they feature in their guest rooms through their own […]
A Focus on Hearth and Home
Licensing has its cyclical ups and downs in every category, and it has been on a definite upswing over the past few years in the home goods sector. Recently, three high-profile celebrities have added their names to the list, each with extensive home goods programs or plans, with a focus on the kitchen. None has […]
Painting the Town Red, and Beyond
Traditional licensing deals and especially limited collaborations continue to proliferate in the paint industry, as the major name-brand paint manufacturers and newer boutique and direct-to-consumer companies alike pair with designers and corporate brands to create new and different color palettes. Paint is a relatively inexpensive way to make a fun change and/or create a cosy […]
New Cooks in the Kitchen
As more actors and actresses dip their toes into the foodie space with cookbooks, food-based TV series, and other related content, they are increasingly lending their names, or their proprietary brands, to products for the kitchen, namely cookware and appliances. At least four such partnerships have launched or expanded in the last year: Stanley Tucci […]
Brands Bolster Bed and Bath
Licensing remains a force in home goods, especially in the home textiles sector, even as the industry as a whole faces some post-pandemic challenges. Here is a roundup of some of the many properties—across several property types but with a focus on fashion and lifestyle—that have entered the category in 2023. All take the form […]
Oh, Baby
The market for nursery décor and other baby products is crowded, and it can be difficult for new and expecting parents to make a decision on what to buy. Licensing helps marketers differentiate and add trust. Conversely, the category is attractive to licensors due to its growth prospects; most of the many researchers studying the […]
Making the Grade with Expanded Dorm Décor
In social media communities frequented by college-bound teens and young adults, dorm room décor is experiencing something of a golden age. Influencers and designers have been highlighting ideas for small spaces like dorm rooms and first apartments, students themselves have been gaining social media fame for sharing their creative college living spaces—sometimes put together at […]