Ecologically sound licensed products have been gaining traction over the last two years or so as the cost has come down and consumer demand has gone up. This is particularly true in the apparel, accessories, and footwear industries, where many initiatives have involved using recycled materials such as plastic or rubber, creating products that are […]
Archive | Fashion
Fashion Brand Reboots
Retro fashion labels that have been off the market for a while have been turning to licensing and collaborative partnerships as they attempt to reintroduce their brands. Among the announcements that have come to light in the past few months: Baby Phat was recently repurchased by its founder, Kimora Lee Simmons—who now designs it with […]
Building A Well-Fitting Wardrobe by the Month
A growing number of fashion designers and celebrity-backed fashion labels have been doing deals in the plus- and extended-size market in the past year and a half, many of them for the first time. One popular strategy is to partner with a subscription box marketer specializing in this segment: Betsy Johnson entered the plus-size market […]
Feeling Pride
June is Pride month in the U.S. and many other countries around the world. As has become the norm, companies of all kinds are celebrating the event with collaborations and other marketing initiatives. Pride-themed collections this year tend to have a number of elements in common. Fashion and beauty marketers are by far the most […]
If The Shoe Fits…
The extended-sizing trend has been gaining steam in the women’s fashion industry (and men’s, too, to some extent) over the past few years, as fashion labels and their collaboration partners release collections for the whole spectrum of consumers, from petit to plus-size. The trend is not limited to just clothing. Consumers not only want trend-forward […]
Partners in Body Positivity
Despite the fast-growing incidence of new initiatives focusing on the plus-size and extended-size women’s apparel and accessories markets over the past several years, there is still a need for more fashionable choices for consumers at both the higher and lower end of the size spectrum. As a result, general-market fashion retailers and brands continue to […]
Collaborators Journey to Japan
High-end fashion labels from Japan, typically streetwear-focused, have become among the most frequent partners for global lifestyle collaborations involving characters, celebrities, corporate trademarks, artists, and fashion and luxury labels. Some of the most active Japanese brands in this space include: A Bathing Ape/BAPE. Founded in 1993, this brand and its various sub-brands are prolific participants […]
Rethinking for the Long Run
Designer Isaac Mizrahi and New Balance just debuted a collection of footwear and apparel exclusively on QVC, while Mattel’s Barbie’s just launched its latest capsule with Puma, in honor of the doll’s 60th anniversary. These initiatives are reminders of how sportswear companies with roots in athletic footwear have, over the past decade, expanded their realms […]
A Collection of Museum Collaborations
Designer collaborations encompassing apparel, accessories, and footwear involve a variety of licensed properties, from characters and sports leagues to corporate brands and celebrities. Museums have been less frequent players, aside from a few key institutions. But more and more, museums with a range of specialties are pairing with fashion labels in a number of ways: […]
Labels for Rent
A subset of the subscription box sector consists of online personal styling services, sometimes known as rent-to-buy services or clothing rental boxes. In this model, subscribers set their preferences and, for a subscription fee, receive periodic boxes containing five to 10 items they might like, curated by the service’s staff stylists, to try for a […]