The plus-size segment of the apparel category became a strong area of interest for celebrity and fashion licensors in 2014, with designers Isabel Toledo and Lela Rose doing direct-to-retail deals with Lane Bryant, model Ashley Graham designing an exclusive collection for Canadian chain Addition Elle, and blogger Gabi Gregg creating a couple of capsule collections […]
Archive | Celebrity
Clean Sweep
Licensing deals focusing on household cleaning are on the rise, with recent examples taking several forms: Celebrity-branded cleaning products. Interior designer and TV personality Jennifer Adams and Fizzion developed a Whole House Cleaning Solution that encompasses a range of home cleaning products. Meanwhile, Martha Stewart and Hain Celestial launched Martha Stewart Clean, a line of […]
Party On
Party planning is starting to emerge as an area of interest within the licensing business, both in terms of properties available and as a category/theme for licensed merchandise. Celebrity wedding planners have been extending their names into bridal categories for a few years now, but the landscape is changing as they are increasingly positioned not […]